The Top Achievers Club is a yearly retreat for Youngevity distributors. I was tasked to do the brand and identity for this large scale event. Naturally, wanting to represent the vibrant colors of Cabo San Lucas, Mexico. The colors are bright and exciting, yet warm and inviting with the orange and blue.
What began with mood boards, led me through 3 concepts, then expanded into a complete style guide for the event. I then expanded on the identity and continued to tell the story through to assets required. From landing pages assets, email newsletters, website banners, social media squares, to printables such as badges, t-shirts, lanyards and water bottles.
The event that year was a huge success and one that I am very proud being a part of.
