TruXP Performance Tuner Package Design

TruXP is a private label brand by AutoAnything which sells premium high-performance aftermarket automotive products. Xtune+ was TruXP's answer to the performance tuner for your vehicle and was the next product to be released.

TruXP has an elevated and elegant color palette established for its brand. Knowing the shape of the actual product is rounded around the corners, I grabbed a background texture that would convey the same message, circles. The same circles found on the front grille of many vehicles. The subtle tone on tone also stays within that classy and sophisticated look TruXP customers have come to recognize.

Role: Design & Conceptualize
Client: AutoAnything/AutoZone
Date: April 2016