Break the mold. The inspiration behind the treatment of the new introduced font in the subheadline was graffiti, something that would complement the headline but wouldn't compete for attention if laid on top. The texture used for the subheadline was inspired by cosmetics, great bold texture with shadow. Something our customers had never experienced before, and what better time to grab their attention than on Black Friday.
The Black Friday campaign for AutoAnything (child company of AutoZone) beat the $2mm revenue goal, resulting in the most profitable holiday weekend in the company's history.
